136, 230); text-decoration: underline;">→ Download Now: 30 Free Blog Post Templates
Blogs represent over one-third of all websites in the world, and over 77% of internet users still read blogs in 2024. Readers crave useful knowledge and advice — your blog can deliver that.
With a blog, you and your company can publish insights, thoughts, and stories about any topic. Well-crafted blog posts can boost brand awareness, credibility, conversions, and revenue. And, of course, drive traffic to your website.
I’ll cover how to start a blog for your company, offering advice and SEO-friendly templates along the way.
Table of Contents
- What is a blog post?
- How to Start a Blog
- What makes a good blog post?
- How to Write Your First Blog Post: Getting Started
- Blog Format Guidelines
- Blog Post Examples
- Quick Blog Writing Tips
What is a blog post?
A blog post is any article, news piece, or guide that's published in the blog section of a website. A blog post typically covers a specific topic or query, is educational in nature, ranges from 600 to 2,000+ words, and contains other media types such as images, videos, infographics, and interactive charts.
How to Start a Blog
1. Understand your audience.
Before you type a word, define who you want to read your blog. How?
- Ask yourself exploratory questions. Who are they? Are they like me, or do I know someone like them? What do they want to know about? Consider your audience's age, background, goals, and challenges at this stage.
- Carry out market research. Use market research tools to uncover or confirm more specific information about your audience. For instance, a blog about work-from-home hacks will likely appeal most to Gen Z and Millennials. But, confirm this hypothesis through research.
- Create formal buyer personas. "Buyer personas can be a handy way to keep a human in mind while you’re writing. Coordinate your personas with your marketing and sales teams. Chances are that your existing customers are exactly the kind of people you want to attract with your writing in the first place,” says Curtis del Principe, user acquisition manager at HubSpot.
